Brian Niccol said Starbucks isn’t really a coffee company, but it shouldn’t be a manufacturing...

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Wednesday, March 25, 2026

Georgetown University School of Continuing Studies

Enhance Your Marketing Superpowers

Unleash your creativity through data-driven strategy. Georgetown’s MPS in Integrated Marketing Communications prepares you to build impactful brand experiences with research-backed insights and innovative messaging.

Fortune

Starbucks CEO admits the chain ‘ran like a manufacturing facility’

Brian Niccol said Starbucks isn’t really a coffee company, but it shouldn’t be a manufacturing company, either. The secret is something else.

Marketing Dive

Martin Sorrell’s outlook on AI, media transparency and agency upheaval

The S4 Capital founder and executive chairman sounds off on the Publicis-Trade Desk spat, the “brutality” of Omnicom’s IPG takeover and more.

rasa.io

No Need to Get Your Data in Order First

Most AI projects start with a six-month data cleanup. This one starts with an email address.

Chief Marketer

The Brief: Garden Parties and Beauty Multiverses

This week’s hot takes on hot topics in experiential marketing cover Pink Ben, haircare torture tests and the beauty multiverse at SEPHORiA 2026.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Adweek

LA28 Unveils Official ‘Look,’ Taking Cues from Wildflowers—But Not AI

In Southern California, roughly every 10 to 15 years, an ideal combination of sunlight, temperature, and rainfall coaxes millions of desert wildflowers to life in what’s called a superbloom. Those […]

Distilled

How to own Reddit organically

Since striking data partnerships with both Google and OpenAI, Reddit has become one of the most cited sources across AI search and organic results alike.

Chief Marketer

‘Treat’ Culture, COVID and Lack of 5-Year Plan Colors Gen Z Spending

NRF digs into Gen Z consumer spending patterns, plus forecasts 4.4% retail growth in 2026, in annual State of Retail & the Consumer event.

Adweek

The Ad Dollars Disney Could Lose If The Bachelorette Stays Canceled

Despite The Bachelorette being pulled, 'most advertisers' have put their spend back into other ABC programming.

CMSWire

Where Agentic CX Actually Pays Off (And Where It Doesn’t Yet)

From AHT reductions to failed edge cases, the real ROI story is far more uneven than the hype.Continue reading...

Digiday

How to sell an influencer agency: Lessons from Digital Voices founderJennifer Quigley-Jones

Digital Voices founder and CEO Jennifer Quigley-Jones explains how to prepare and sell an influencer agency in today’s creator economy.