Digiday Daily

March 26, 2026

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TikTok has spent years telling marketers it’s a full-funnel platform. Now it’s formalizing that message.

A couple days after announcing new ad products at Newfronts, and two months after TikTok put its U.S. legal battle to rest, the company has unveiled its new global positioning: “Watch it. Love it. Want it.” The message aims to convey how the entire funnel can happen in one experience on TikTok.

TOP STORY

Marketing on Platforms

TikTok rebrands its advertiser pitch around full-funnel ambition

The company’s latest business campaign aims to make the point that the app sees itself as a top tier platform for advertisers, where the full funnel can happen within one experience.

OTHER THINGS TO KNOW

Publishers: How are AI tools reshaping how media companies operate, from subscription marketing and ad sales to audience development and product management? What’s working for you and what’s not? And where is AI headed in media businesses this year and beyond? Tell us in this survey.
When a campaign has clear goals, impressions are measured accurately and scale is sufficient to generate learnings, effective cross-platform measurement can help marketers turn negative lifts into positives. Partner insights from Cint.
Join us at the Digiday Programmatic Marketing Summit, May 6–8 in Palm Springs, to connect with programmatic leaders from Havas, Publicis, OMD and many others. Learn more and secure your pass.

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MEDIA & PLATFORMS

Member exclusive

Media Briefing: Overheard at the Digiday Publishing Summit, March 2026 edition

With no sign of search traffic returning, publishers are doubling down on subscriptions to build direct reader revenue — but it’s not easy.

PARTNER INSIGHTS FROM THE WEATHER COMPANY

Video: WTF is weather targeting?

As variations of contextual targeting signals emerge — offering teams impactful, privacy-forward methods to win consumer attention — weather has emerged as a signal that universally drives behavior. Learn more in this video.

MARKETING

Retail Media Rewritten

Reddit's new shopping ads are a play for beauty brands' business

This story was originally published on sister site, Glossy. Reddit is leaning further into shopping at a moment when beauty discovery is being reshaped by how consumers search, ask and validate information online. At Shoptalk 2026, the company introduced new tools tied to its Dynamic Product Ads business, including Collection Ads that combine lifestyle imagery […]

PARTNER INSIGHTS FROM VIAFOURA