Connect with leaders from Allbirds, Yeti, Bloomingdale’s and many others at the Modern Retail Marketing Summit from April 20-22 in Huntington Beach. Learn more and secure your pass soon.
Sponsored Wifi is an effective way to reach consumers before a large event and enable retargeting. By presenting an ad and redirecting users to an advertiser’s site, retargeting can occur post-event to keep up momentum. Partner
insights from Viasat Ads.
As variations of contextual targeting signals emerge — offering teams impactful, privacy-forward methods to win consumer attention — weather has emerged as a signal that universally drives behavior. Learn more in this video.
At a moment when social media is failing its users and attention is the scarcest resource of all, audience participation is the opportunity publishers can no longer afford to ignore.
