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MARCH 30, 2026 |
Ad budgets are harder to defend. Join EMARKETER in New York City on Thursday, May 14 for a full day of advertising insights featuring new data, exclusive analysis, and direct conversations with the buyers and brand leaders navigating what comes next. Register now.
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In this edition: |
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TOP STORY |
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As consumers embrace AI for shopping, conversational discovery is expanding ecommerce while challenging assumptions about personalization and the product page’s role. |
The most notable use of AI in commerce is during the discovery and product selection phase, said Stephen Howard-Sarin, Criteo’s managing director of retail media for the Americas, at EMARKETER’s Commerce Media Summit. |
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IN THE NEWS |
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OpenAI’s ChatGPT ads hit $100 million in annualized revenues, but doubts remain. OpenAI claimed that its US ChatGPT ads pilot now exceeds $100 million in annualized revenues only six weeks after launching—and despite advertisers’ lingering issues with the nascent format. |
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Streaming price hikes make ads the new main event. Netflix just raised prices across all US tiers, its second broad hike in under two years. The era of affordable, à la carte connected TV (CTV) streaming is fading. |
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90% of fans say sports on broadcast TV still matter in the streaming era. Despite the broader shift to digital platforms, linear TV remains the go-to choice for sports fans, per a report from Television Bureau of Advertising (TVB). |
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ANALYSIS |
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The global last-mile delivery market is valued at approximately $201 billion in 2025 and is projected to grow at a 12% compound annual rate through 2029. For retailers competing with Amazon's delivery dominance, mastering last-mile logistics is no longer optional. |
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PODCAST |
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We discuss the various reasons why Americans consume news and the evolving behaviors emerging from their growing distrust of the news media. “Behind the Numbers” is made possible by Rokt. | | |
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