Reimagine how you sell and serve with SAP Sales & Service Cloud, where AI-driven insights and automation help teams act faster, close deals sooner, and deliver standout customer experiences
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Stay Ahead with the Latest from SAP Commerce Cloud – February 2026
[ Stay Ahead with the Latest from SAP Commerce Cloud – February 2026 ]
 

SAP Sales & Service Cloud Newsletter

Highlights from SAP Customer Experience & Beyond – March 2026

From AI-driven insights to intelligent automation that personalizes every interaction, get the latest updates and innovations that empower your teams to move faster and deliver seamless customer experiences that drive lasting growth
 
 
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News
 
The CX Leaders Playbook: Harness AI to Transform Customer Experience
[ The CX Leaders Playbook: Harness AI to Transform Customer Experience ]
 
 

Strengthening Customer Experience Across the Lead-to-Cash Journey

In today’s experience-driven economy, revenue is shaped across every customer interaction, not just at the point of sale. This article from SAP explores how a connected lead-to-cash strategy, powered by connected SAP CX that spans SAP Sales Cloud, SAP CPQ, SAP Service Cloud, sales performance management solutions, and SAP ERP, transforms fragmented sales processes into seamless and insight-driven journeys. By aligning pricing, configuration, and customer agreements across the full lifecycle, organizations can shift from reactive selling to more precise execution, accelerate revenue, and deliver consistent and high-quality customer experiences.

 

From lead to cash without friction
 
 
The CX Leaders Playbook: Harness AI to Transform Customer Experience
[ The CX Leaders Playbook: Harness AI to Transform Customer Experience ]
 
 

Elevating Customer Service to a Strategic Imperative with AI

AI is redefining B2B customer service, shifting it from a cost center to a source of strategic advantage. This Harvard Business Review paper examines how leading organizations are moving beyond automation to unlock real business value, closing the gap between AI ambition and execution. It highlights the critical role of data infrastructure, governance, and organizational readiness in delivering meaningful outcomes. Featuring perspectives from McKinsey, Bain, and Transcom, the paper makes a compelling case for elevating customer service to the C-suite agenda and outlines how to build a strong, results-driven business case for AI-led transformation.

 

Turn AI in customer service into a competitive advantage
 
 
The New Loyalty Advantage: How B2B Brands Are Winning by Thinking Like B2C Leaders
[ The New Loyalty Advantage: How B2B Brands Are Winning by Thinking Like B2C Leaders ]
 
 

Elevate Sales Efficiency — New SAP Sales Cloud + SAP Concur Integration Powered by Joule

Sales teams waste valuable energy switching between CRM entries, travel booking, and expense reporting — a constant stream of micro‑tasks that creates cognitive overload and steals focus from selling. Travel planning alone forces countless small decisions that drain mental capacity sellers need for customers.

 

SAP is removing this friction with the new SAP Sales Cloud + SAP Concur integration, powered by Joule, which connects sales visits with travel and expenses and eliminates repetitive data entry. By unifying workflows and reducing manual effort, the integration lowers cognitive strain, boosts productivity & frees sellers to focus on what matters most: their customers

 

Discover how to simplify selling and reclaim focus
 
 
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Webcasts & events
 

SAP Sales and Service Cloud Innovation Spotlight

Register for Wednesday, April 15th
 
 

SAP Sales Cloud Version 2, Sales and Foundation topics: Q1/2026 Release Overview

Register for Tuesday, April 28th