• Kia hosts the global Kia OMBC Cup 2026™, bringing together young football (soccer) players from nine countries
• Tournament expands Kia’s Official Match Ball Carrier (OMBC) program as part of its FIFA World Cup 2026™ partnership
• Kia OMBC Cup 2026™ experience is captured through a short documentary film, highlighting youth connection, inspiration, and cultural exchange
• Event highlights the symbolic ‘49th Team’, representing a borderless community beyond the 48 competing nations

Kia Corporation has hosted the Kia OMBC Cup 2026™, a global youth football (soccer) tournament uniting young players from around the world as an extension of the Official Match Ball Carrier (OMBC) program under the company’s ongoing partnership with the FIFA World Cup 2026™.