Conor and Lambert are onto something; in particular the idea that X is still ‘upstream’ for the...

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Wednesday, April 8, 2026

PRNEWS

Why X (formerly Twitter) Remains the Ultimate Public Affairs Radar

Conor and Lambert are onto something; in particular the idea that X is still ‘upstream’ for the news that communicators need to know, flag and contextualize for relevant clients and principals.

Digiday

Mondelez overhauls its $3.5 billion digital commerce strategy in era of AI search

Mondelez is aggressively shifting its digital commerce strategy to optimize for AI, ensuring brands like Oreo dominate agentic search.

Digiday

Media Buying Briefing: Instrument’s CEO on how agencies need to lead clients on AI

Part of Stagwell's Code and Theory Network, Instrument has been able to help clients imagine projects not doable just a handful of years ago.

Seth Godin Marketing

All the letters

Every writer has all of them. 26 in most Western languages. But no writer knows all the words. That’s the gap where creativity, effort and possibility lie–between the universal letters and the unlimited words.

Search Engine Roundtable

Programming Note: Offline For Last Days Of Passover Wednesday & Thursday

This is a programming note that I am completely offline for the last days of Passover holiday Wednesday and Thursday. I am likely not going to schedule any stories, I apologize (still in recovery mode). So I apologize for the lack of stories here.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Social Media Today

TikTok expands HubSpot integration

The extended partnership gives users of both platforms more tools to manage ad campaigns and measure ROI.

Social Media Today

Instagram chief debunks popular engagement hack

Adam Mosseri said that reposting feed posts to Stories won’t increase reach.

Marketing Dive

Brooks CMO on shaping a global brand vision, with help from Cynthia Erivo

The “Wicked” and “Dracula” star anchors a new campaign tied to her training for the London Marathon, which is part of a larger global push from Brooks.

Chief Marketer

Indie Agency Wpromote Dishes On How It’s Testing New Agentic SSP Tools

Ad agencies have an overwhelming amount of buying tools to choose from. And they’re increasingly relying on AI to focus just on what will help them meet their clients’ needs.

CMSWire

How AI Efficiency Crushes B2B Customer Relationships

When automation optimizes for speed instead of context, it quietly erodes trust, putting high-value accounts and long-term revenue at risk.Continue reading...

Social Media Examiner

AI Video Editing: Save Time and Create Better Videos

Are you avoiding video because you think the production is too time-consuming or expensive? Want to use AI video tools to create and edit quality marketing videos?

Fortune