Ad agencies have an overwhelming amount of buying tools to choose from. And they’re increasingly...

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Wednesday, April 8, 2026

Chief Marketer

Indie Agency Wpromote Dishes On How It’s Testing New Agentic SSP Tools

Ad agencies have an overwhelming amount of buying tools to choose from. And they’re increasingly relying on AI to focus just on what will help them meet their clients’ needs.

Digiday

AI talk at retail events shifts to proving real results, defining a true strategy

This story was first published by Digiday sibling Modern Retail. At retail conferences, it’s become practically impossible to get through a full two …

Adweek

Emma Grede Built a Multibillion-Dollar Brand Empire by Starting With Herself

After years shaping brands like Skims behind the scenes, Emma Grede has stepped into the spotlight as a podcaster, creator, and now author.

Marketing Tech

Do behavioural biometrics solve the fraud problem, or blur brands’ vision?

Many businesses spend heavily on digital marketing to generate leads for their products or services. Yet a growing share of leads can turn out to be of little or no value.

Marketing Dive

US Bank inks NFL sponsorship in latest step of brand’s cultural evolution

CMO Michael Lacorazza details a deal that enlists likely top draft pick Fernando Mendoza as the bank’s Chief Financial Playmaker.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Hubspot

Zero-click searches and the future of your marketing funnel

Search results used to be a doorway. You ranked, someone clicked, and they landed on your site. But today, that model is eroding faster than most marketing teams are equipped to move.

Digiday

Digiday+ Research: Retailers take a more complex approach to loyalty

Loyalty programs have changed over the last year: The number of retailers who offer them has increased, and the programs are now more complex.

Chief Marketer

Experiential Marketing Trend of the Week: Tunnel Vision

In the distraction age, experiential elements like immersive tunnels are blocking outside noise, adding elements of suspense or curiosity, and creating an effective transition from one environment to another.

Marketing Dive

KFC’s Colonel dances in the name of affordable fried chicken in new ads

A campaign and accompanying song, “Finger Lickin’ Machine,” see the mascot defy greedy boardroom executives to keep prices low.

Search Engine Roundtable

Programming Note: Offline For Last Days Of Passover Wednesday & Thursday

This is a programming note that I am completely offline for the last days of Passover holiday Wednesday and Thursday. I am likely not going to schedule any stories, I apologize (still in recovery mode). So I apologize for the lack of stories here.

Fortune

Associated Press starts offering buyouts to newspaper journalists amid wider AI transformation of the industry

The News Media Guild, the union that represents AP journalists, said more than 120 staff members received buyout offers on Monday.