Mondelez is aggressively shifting its digital commerce strategy to optimize for AI, ensuring...

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Wednesday, April 8, 2026

Digiday

Mondelez overhauls its $3.5 billion digital commerce strategy in era of AI search

Mondelez is aggressively shifting its digital commerce strategy to optimize for AI, ensuring brands like Oreo dominate agentic search.

Marketing Tech

Do behavioural biometrics solve the fraud problem, or blur brands’ vision?

Many businesses spend heavily on digital marketing to generate leads for their products or services. Yet a growing share of leads can turn out to be of little or no value.

Digiday

The Trade Desk is changing how advertisers buy -- and what they can see

The Trade Desk has been testing new automated buying modes with select clients that streamline campaign management but roll media, data and tech fees …

Marketing Dive

Brooks CMO on shaping a global brand vision, with help from Cynthia Erivo

The “Wicked” and “Dracula” star anchors a new campaign tied to her training for the London Marathon, which is part of a larger global push from Brooks.

Adweek

The 2026 Brand Genius Creators: Innovating How to Connect With Audiences

Having a good idea is the first step—these influencers and marketers know how to break through.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Chief Marketer

Indie Agency Wpromote Dishes On How It’s Testing New Agentic SSP Tools

Ad agencies have an overwhelming amount of buying tools to choose from. And they’re increasingly relying on AI to focus just on what will help them meet their clients’ needs.

Adweek

Emma Grede Built a Multibillion-Dollar Brand Empire by Starting With Herself

After years shaping brands like Skims behind the scenes, Emma Grede has stepped into the spotlight as a podcaster, creator, and now author.

Marketing Dive

KFC’s Colonel dances in the name of affordable fried chicken in new ads

A campaign and accompanying song, “Finger Lickin’ Machine,” see the mascot defy greedy boardroom executives to keep prices low.

CMSWire

How AI Efficiency Crushes B2B Customer Relationships

When automation optimizes for speed instead of context, it quietly erodes trust, putting high-value accounts and long-term revenue at risk.Continue reading...

Seth Godin Marketing

All the letters

Every writer has all of them. 26 in most Western languages. But no writer knows all the words. That’s the gap where creativity, effort and possibility lie–between the universal letters and the unlimited words.

Social Media Examiner

AI Video Editing: Save Time and Create Better Videos

Are you avoiding video because you think the production is too time-consuming or expensive? Want to use AI video tools to create and edit quality marketing videos?