Digiday talked to people who've known him throughout his career to find out exactly why OpenAI...

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Thursday, April 9, 2026

Digiday

Who is OpenAI’s global head of ads, David Dugan?

Digiday talked to people who've known him throughout his career to find out exactly why OpenAI believe he's the right person for the job.

Distilled

Spring clean the feed

Welcome to the Digital Dispatch, our weekly deep dive into social trends and the data that turns them into growth strategies. April has arrived and, with it, comes the spring clean… and we don’t mean #CleanTok.

Chief Marketer

The Creativity Trade-Off: What Marketers Risk Losing In The Age Of AI

We used to have a saying at the first agency I worked for: “Money flows to new.” Back then, “new” meant things like QR codes, mobile video and social media.

Adweek

The Publicis-Microsoft Deal is Bigger Than You Think

As well as winning Microsoft’s media account, which a senior industry source told ADWEEK is worth $1.2 billion, the pair have kicked off an agentic AI partnership

Seth Godin Marketing

The right answer

Engineers, scientists, and most of all, businesses are looking for the right answer. It’s such a common quest that we take it for granted, but it’s new, and it continues to cause stress. The right answer is productive. It’s resilient.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Moz

Brand Bias in Prompts: An Experiment

We tested 300 prompts to measure how common brand mentions are in LLM responses. See the data on how brand, soft-brand, and non-brand queries impact visibility, including a surprising look at the volume of brand mentions generated by Gemini.

CMSWire

Sprinklr Ships Spring '26 Update With AI Agents, Copilots and Governance Tools Across CX Suite

From explainable AI agents to a proactive copilot and VoC Action Plans, the 26.4 release puts product muscle behind the vision Sprinklr outlined weeks ago.Continue reading...

Adweek

Lippe Taylor and Twelvenote Rebrand as /Prompt, Betting on AI-Native Future

The independent PR agencies join forces as an integrated marketing shop with AI at the core

Marketing Dive

Five Guys serves up largest integrated brand campaign to date

Created by indie agency Chemistry, “Your Burger Guy” positions the chain as a “sure bet” in the highly competitive fast-food space.

Digiday

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

This year’s winners highlight how brands are reshaping video and TV through storytelling, collaboration and technology.

SEMrush Blog

Agentic search: How AI agents will decide which brands get found

Agentic search is AI that evaluates and acts on behalf of users. Learn how it works and what it means for your brand visibility.

Chief Marketer