The app highlighted the popularity of its public discussions during March Madness, though Threads...

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Thursday, April 9, 2026

Social Media Today

Snap promotes group Topic Chats

The app highlighted the popularity of its public discussions during March Madness, though Threads and X still have more active users during live events.

CMSWire

Where AI Wins — And Where It Still Falls Apart in Customer Service

With AI handling the basics, brands are judged on how well they manage complexity and empathy.Continue reading...

Hubspot

Marketing forecast fundamentals every growth team needs

A marketing forecast estimates future marketing results, such as leads, pipeline, and revenue, using historical data and conversion assumptions.

Seth Godin Marketing

The right answer

Engineers, scientists, and most of all, businesses are looking for the right answer. It’s such a common quest that we take it for granted, but it’s new, and it continues to cause stress. The right answer is productive. It’s resilient.

CMSWire

Customer Service Splits in 2: Bots Handle Volume, Humans Handle Reality

AI owns the routine. Humans own the moments that matter — and that’s where CX leaders win or lose.Continue reading...

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Distilled

Don’t Bid Your Way Out of Rising CPA. Build Your Way Out.

Retail CPAs aren’t trending in a single direction right now. Some brands are maintaining efficiency, while others are seeing sustained pressure on acquisition costs.

Digiday

TikTok’s Khartoon Weiss to exit the platform as its N. America lead of global business

Weiss, who was North America head of global business solutions at the company, is leaving on Friday, according to a memo shared with clients.

Adweek

MS NOW Names Executive Producers for 4 New Shows

MS NOW's new shows launch in June.

Marketing Dive

Five Guys serves up largest integrated brand campaign to date

Created by indie agency Chemistry, “Your Burger Guy” positions the chain as a “sure bet” in the highly competitive fast-food space.

Digiday

Google says its AI-powered ads help some brands lift online sales by 80%

ModernRetail spoke with Courtney Rose, vp of retail at Google Ads, at Shoptalk Spring about early results from AI-powered campaigns.

Chief Marketer

Dairy-Free Creamer Brand Nutpods Is Cracking Fragmentation With AI-Powered Insights

A new marketing intelligence platform helps brands like nutpods address fragmentation by unifying data and inventory across the digital ecosystem.

Chief Marketer