For real: the most “artificial” technology in our toolkit might be the most powerful authenticity...

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Thursday, April 9, 2026

CMSWire

AI: The Best Opportunity Ever for Authentic Brand Content

For real: the most “artificial” technology in our toolkit might be the most powerful authenticity tool we’ve ever had.Continue reading...

Social Media Today

Snap promotes group Topic Chats

The app highlighted the popularity of its public discussions during March Madness, though Threads and X still have more active users during live events.

Harvard Business Review

New Research on How Brand Associations Drive Customer Spending

Studies conducted with CVS Health found that they can help predict how much people will spend in the future.

Adweek

The Publicis-Microsoft Deal is Bigger Than You Think

As well as winning Microsoft’s media account, which a senior industry source told ADWEEK is worth $1.2 billion, the pair have kicked off an agentic AI partnership

Digiday

Who is OpenAI’s global head of ads, David Dugan?

Digiday talked to people who've known him throughout his career to find out exactly why OpenAI believe he's the right person for the job.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Adweek

Assemble’s Lara Vandenberg on Rethinking Marketing Teams for a Faster, Fragmented World

Inside the shift from fixed roles to flexible capabilities.

CMSWire

The First 5 Minutes Define How Customers Will Treat You

What did a young girl dining on chicken fingers and fries in New Hope, Pa., teach us? Early signals set customer expectations.Continue reading...

Harvard Business Review

What AI Can’t Do: The New Job of Leadership

An HBR Executive Masterclass with Harvard professor Arthur C. Brooks on how leadership is changing in the age of AI.

Digiday

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

This week’s Future of TV Briefing looks at the rare practice of YouTube channels offering TV-style make-goods to sponsors as TV-style shows become more commonplace.

Buffer

Replying to Your Comments on Facebook Boosts Engagement

Our analysis of 1 million+ Facebook posts found that replying to comments is linked to 9.5% more reactions. Here's the data and how to make it work for you.

Distilled

Spring clean the feed

Welcome to the Digital Dispatch, our weekly deep dive into social trends and the data that turns them into growth strategies. April has arrived and, with it, comes the spring clean… and we don’t mean #CleanTok.

Hubspot