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Friday, April 10, 2026

Social Media Today

Snapchat makes a push for Snapcodes as a marketing tool

The company said its proprietary QR codes offer advanced customization options that could help drive user engagement and conversion.

Seth's Blog

The ecard virus

Seth Godin's Blog on marketing, tribes and respect

Marketing Dive

Will ChatGPT ads become a meaningful part of the performance media mix?

Questions remain around whether LLM ads can be evaluated with the same rigor as the rest of advertisers’ media plans, writes AppFlyer’s Brian Quinn.

Digiday

Media Briefing: Another AI threat emerges for publishers: the third-party scraper

A growing network of third-party web scrapers is fueling an AI content licensing market, where publisher content is scraped and sold.

Hubspot

The Real AI Race Isn't About Models or Data. It's About Context.

Every company I talk to right now is convinced they have an AI problem.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Blogging Wizard

How To Crowdsource Content Ideas From Your Audience Using Social Media

Do you need a surefire way to ensure you’re creating content your audience actually wants? Knowing what kind of content to create and when to post it is half the...

Blogging Wizard

How To Optimize TikTok Content For Maximum Discoverability

Are you having a hard time getting discovered on TikTok? TikTok is a fast-moving platform that jumps from one trend to another as quickly as the first one came around....

Adweek

Virtual Vanguard Recap: Assessing Marketing Education

Key questions: This month’s Virtual Vanguard session centered on these questions and more. Members shared their current strategies for addressing emerging skills gaps, AI dependency, judgment as a leadership differentiator, […]

Digiday

Ipsy joins the WNBA craze as the official beauty partner of the Las Vegas Aces

This story was first published by Digiday sibling Glossy Another beauty brand is stepping into the sports arena. On Wednesday, Ipsy announced a new …

Social Media Today

TikTok is building a second $1.2 billion data center in Finland

The development is part of Project Clover, an initiative designed to store EU user data outside of the company’s home base in China in compliance with EU directives.

Marketing Dive

Sociable: Snapchat makes a push for Snapcodes as a marketing tool

The company said its proprietary QR codes offer advanced customization options that could help drive user engagement and conversion.

Neil Patel

How High-Growth Companies Actually Measure Marketing

Key Takeaways Most marketing leaders know the challenge of marketing attribution well: you have dashboards full of data, but the numbers don’t reliably answer which investments are actually driving growth.