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Apr 12, 2026

Wall Street’s sell-off of enterprise software stocks resumed in earnest late last week, sending stocks such as ServiceNow and Snowflake down around 8% or so on Friday, as jitters over the impact of new AI tools on older software firms intensified. But the panic may be too indiscriminate.

One way of sorting out which software firms may have more of a future is to look at their spending on research and development as a percentage of revenue, a sign of how deeply they’re investing in new products. On that metric, two firms in particular stand out—Atlassian and Figma.

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Atlassian and Figma Lead the R&D Arms Race

By Laura Bratton

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