If you’re hoping for this meeting or this performance or this engagement to produce something...

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Monday, April 13, 2026

Seth Godin Marketing

Creating the conditions for magic

If you’re hoping for this meeting or this performance or this engagement to produce something extraordinary, why are you setting it up as if it’s ordinary?

Journal of Consumer Research Advance Access

When Goods Were Odds: Do People Prefer Uncertain Goods After Uncertainty Is Resolved?

AbstractMuch of the uncertainty people face is eventually resolved (e.g., a person entered in a raffle eventually learns what prize they have received).

rasa.io

Is Your Association Tech Stack Conference-Ready?

Planning a conference for your association is an endeavor that can be streamlined with software support. Check if your tech stack is prepared in this guide.

Adweek

Stagwell Brings in Growth Chief to Step Up Push for Big Clients

Nicole Souza joins from Publicis Groupe as the holding company ramps up its new business push in North America

Chief Marketer

How Thayers’ Influencer-Focused Experiential Strategy is Driving Brand Engagement

Skincare enthusiasts, like us, are seeing a lot more of Thayers on their social media feeds, and that’s no coincidence.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Adweek

Ads of the Week: 9 Campaigns That Caught Our Eye, From On to Coca-Cola

On, Coca-Cola, WNBA, Wise, AT&;T, and more are behind the week's standout ads.

Chief Marketer

What Is AI Automating In Ad Tech?

Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic interfaces for customers, we give a rundown on AI’s most popular applications in ad tech.

Social Media Today

Meta removes ads that encourage litigation against the company

Facebook and Instagram ads from U.S. law firms including Morgan & Morgan and Sokolove Law have been deactivated, according to Axios.

CMSWire

An AEO Content Strategy With Actual Results

This isn’t theory. See how one AEO strategy drove measurable AI search traffic and higher-intent leads.Continue reading...

Marketing Tech

Apple offers ads on iOS Maps but what’s the final destination?

Apple’s announcement that it will begin to show ads in its Maps app offers businesses new opportunities to showcase their services to iOS users.

Fast Company

How influencers fiercely strategize behind the scenes a Coachella

The constant at Coachella is an insatiable appetite online for any and all festival-related content. Sam Mintesnot had checked off everything she possibly could have from a long list of to-dos in preparation for the Coachella music festival.

Brian Solis

CEOs Say AI Is Making Work More Efficient, Employees Tell a Different Story

What will they do all day Wish list for diana Two Wall Street Journal stories got me thinking. When you read them together, they explain why so many companies feel stuck with AI, or feel further along than they really are.