The sales funnel survives everything thrown at it: academic critique, platform revolution, the...

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Tuesday, April 14, 2026

Adweek

The Cockroach of Marketing Concepts Will Never Die

The sales funnel survives everything thrown at it: academic critique, platform revolution, the endless march of Silicon Valley shamans declaring the next big thing.

Digiday

Creator scandals have turned morality clauses into brands’ go-to exit strategy

The fine print in creator contracts has never mattered more. A succession of high-profile creator scandals is putting morality clauses at the center of how brands manage risk.

Adweek

Pinterest Pushes Real-World Inspiration as Social Media Backlash Grows

Platform's first work under new CMO Claudine Cheever encourages users to get out in the world

Fast Company

Is a Formula One partnership worth it?

Here’s how to decide.It’s no secret that a brand alliance with a Formula One team requires a major investment. Whether a company joins at the title level or as a technical partner, the commitment is significant.

Marketing Dive

Smashburger hires newcomer agency Understory amid creative revamp

The shop, which launched this year, looks to bring more cultural relevance to Smashburger’s marketing after the brand recently admitted it lost focus.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Digiday

Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms

Rather than sponsor sports leagues and clubs, advertisers like State Farm, Nissan, Google and Ford are putting themselves in the role of ringmaster …

Harvard Business Review

How AI Is Threatening Platforms’ Revenue Streams

And what platforms can do about it.

Marketing Dive

WPP names first chief transformation officer to drive Elevate28 plan

Anne-Isabelle Choueiri joins from Estée Lauder Companies and will be tasked with designing the operations that underpin the firm’s strategic overhaul.

Search Engine Roundtable

Google May Ignore Links From Sites That Spam & Violate Policies

Google's John Mueller reconfirmed that Google Search may simply ignore outbound links from sites that violate its search spam policies. This is not new, Google has been doing this manually and algorithmically for years now but he reiterated this on Bluesky.

Search Engine Roundtable

Google AdSense Will Experiment With New Ad Technology Partners

Google announced that on August 20, 2026 it will experiment with an updated set of commonly used ad technology partners. If the experiments go well, Google will switch it "on or after June 5, 2026."

CMSWire

End of the Price Game: What Marketers Must Do Next

Consumers are rewriting loyalty rules. Value, not price, now decides who stays in the cart.Continue reading...

CMSWire