Hi there,

AI agents are already buying products on behalf of users.

Whether your brand gets recommended — or bought from — comes down to a set of protocols most SEOs have never heard of...

MCP. A2A. NLWeb. UCP. 

They determine whether agents can read your site, verify your claims, and complete a transaction without human input.

We broke down every major agentic protocol: what each one does and what you need to do to optimize for them.