Plus, the advantages of low loyalty.

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Wednesday, April 15, 2026

Adweek

The Wine Group’s Helen Kurtz on Speed to Market and Competing in a Crowded Category

Marketing Dive

Publicis addresses Trade Desk spat, calls Sora shutdown ‘symbolic’

The group delivered its 20th consecutive quarter of growth in Q1 despite the Middle East conflict, which executives said hasn’t rattled client spending.

CMSWire

Your Customer Journey Map Needs a Rewrite (Or a Bonfire)

The Digital 2026 Global Overview Report shows customers aren’t following your map anymore — they’re building their own across platforms.Continue reading...

Harvard Business Review

To Gain Customer—and Employee—Loyalty, Go Beyond Good Enough

Companies that spend their energy on incremental improvements to products, services, and even employee experience might just be spinning their wheels.

CMSWire

Three CX Blind Spots. One Big Problem: No Momentum.

If your growth in customer experience resets every quarter, this is why.Continue reading...

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Adweek

WPP Hires Ex-Burberry and Lego Exec Mark Taylor as Chief People Officer

Marie-Claire Barker will move into a performance and culture-focused role.

Seth Godin Marketing

On pricing

Seth Godin's Blog on marketing, tribes and respect

Social Media Today

TikTok adds new AI video generation to Symphony ad toolkit

The Dreamina Seedance 2.0 artificial intelligence model from parent company ByteDance is able to create realistic content from text prompts.

Digiday

Creator content has become critical for retail media networks

Execs in the advertising businesses of retailers like Walmart, Best Buy and Albertsons see value in incorporating more creator-led content.

Digiday

What separates brands that grow from brands that stand still

Bradley Keefer, Chief Revenue Officer, Keen Decision Systems Every brand is trying to find the right levers to maximize its ad budget. While it is easy to assume larger budgets grant a natural advantage, capital alone does not guarantee success.

Click Funnels

How to Create a Sales Funnel for Free

Marketing Dive