Publishers have worked to find the right fit for AI tools, and found that generative AI lends...

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Wednesday, April 15, 2026

Digiday

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers have worked to find the right fit for AI tools, and found that generative AI lends itself better to journalism than predictive AI.

Marketing Dive

Meta to shoot past Google in digital ad revenue for first time: Emarketer

Growth is accelerating for the parent company of Facebook and Instagram, with increased automation improving ad performance.

Hubspot

The FSA framework explained: Why AI engines cite certain brands (and how marketers can use it)

Most marketing teams I talk to are doing genuinely good SEO, and yet when they open ChatGPT or Perplexity and type in the prompts their buyers are actually using, their brand is nowhere to be found.

Harvard Business Review

The Hidden Demand for AI Inside Your Company

How BBVA, one of Europe’s largest banks, brought AI use out of the shadows by ditching centralized mandates and following employees’ lead on adoption.

Social Media Today

Mark Zuckerberg continues his pursuit of AI human clones

The Meta CEO is developing a replica of himself and training it on his mannerisms and conversation style, according to the Financial Times.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Adweek

American Express Rolls Out New Tools In Big Bet on Agentic Shopping

The financial giant’s developer kit aims to make AI-driven commerce mainstream.

Adweek

The Wine Group’s Helen Kurtz on Speed to Market and Competing in a Crowded Category

Plus, the advantages of low loyalty.

Marketing Dive

Publicis addresses Trade Desk spat, calls Sora shutdown ‘symbolic’

The group delivered its 20th consecutive quarter of growth in Q1 despite the Middle East conflict, which executives said hasn’t rattled client spending.

Social Media Today

4 new engagement options for YouTube creators

The platform announced updated gift access, ad-free windows and the ability to customize streams for multiple screens.

Click Funnels

How to Create a Sales Funnel for Free

Digiday

Creator content has become critical for retail media networks

Execs in the advertising businesses of retailers like Walmart, Best Buy and Albertsons see value in incorporating more creator-led content.

CMSWire