Coachella has been deemed the “Influencer Olympics,” and attending the festival with a brand is considered the ultimate status symbol on the internet. This has also transformed the event into a content farm, diminishing its cool factor: Walking from stage to stage means being bombarded with brand activations, photo opportunities, and seemingly endless lines to purchase branded merchandise. According to Daniela Tijerina, who attended the fest’s opening weekend, there’s one antidote to this predicament: Bieber fever. “All weekend long I heard anecdotes about how the price of housing in the surrounding areas skyrocketed because of ‘Bieberchella,’” she writes. “After what I witnessed this weekend, with a barricade drenched in the singer’s signature purple, Bieber fever is forever—and yes, speaking from experience, it’s contagious.”
Elsewhere in HWD, Savannah Walsh charts the return of smut and chats with Elle Fanning about adapting Margo’s Got Money Troubles for Apple; Taylor Lorenz explains how agencies like CAA are storing AI clones of their talent; and, just days before the release of Mother Mary (and weeks before the debut of The Devil Wears Prada 2), we revisit Julie Miller’s 2024 profile of Anne Hathaway. |
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