Activist investors strike again. Snap, the Los Angeles-area company behind Snapchat, will indeed shed 1,000 staffers, or about 16% of its full-time workforce.
Snap will also close more than 300 open roles.
“We … made tough choices to prioritize the investments we believe are most likely to create long-term value,” CEO Evan Spiegel
wrote in a memo, later adding: “We believe that rapid advancements in artificial intelligence enable our teams to reduce repetitive work, increase velocity, and better support our community, partners, and advertisers.”
It was only a few weeks ago that Irenic Capital Management, which owns a 2.5% stake in Snap,
pushed for a leaner, more performant company. “Snap should be worth a lot more than $7 billion,” the firm wrote, calling out cash burn for its Specs smart glasses, broad overhiring, and larger rival Meta’s substantial outperformance.
But life moves pretty fast, as Ferris Bueller once said. The clock is now ticking for Snap’s CEO to do the hard things—spin up the great money-making engine at the company’s core and ditch everything else—before the relief wears off.
—AN