Justin Karp, vp of social media at NBC Sports, explained the company's game plan for the Olympics...

	View in Browser
Thursday, April 16, 2026

Adweek

3 Golden Insights From NBC Sports’ Social Strategy During the Milan Winter Olympics

Justin Karp, vp of social media at NBC Sports, explained the company's game plan for the Olympics at Social Media Week.

Search Engine Roundtable

Google Can Handle Multiple URLs To A Page But Why Make It Harder

Google's John Mueller said on Reddit that Google can handle and deal with having multiple URLs for a single web page, but it is not a good practice. He said it makes it harder for Google and Google will just pick one URL anyway.

Search Engine Roundtable

Google Search Goes After Back Button Hijacking With New Spam Penalty

It's been a while since Google has come out with a new search spam policy and penalty to accompany it with and now we have a new one, "back button hijacking."

Digiday

Google AI Max moves out of beta: Marketers sound off on the inevitable migration

Google’s AI Max is moving out of beta, further automating its search business and moving from a keyword-based auction to an intent-based auction.

Harvard Business Review

Scaling a Business Beyond the Family Playbook

A conversation with HBS senior lecturer Henry McGee and CEO Jessica Johnson-Cope about the challenges that come with expanding a multigenerational business in new directions.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Adweek

Brita’s Unhinged Shark Reveals 4 Lessons About Winning Over Gen Z

A singing shark helped legacy brand Brita connect with Gen Z.

Harvard Business Review

Why Leaders Need “Power Skills”

And three ways to develop them.

CMSWire

3-Step Playbook for Aligning CX, EX and Business Outcomes

Journey-led leaders are replacing siloed metrics with synchronized performance models that scale.Continue reading...

Duct Tape Marketing

Niching Down Transforms Your Marketing Agency

Niching Down Transforms Your Marketing Agency written by Jordan E read more at Duct Tape MarketingCatch the Full Episode: Episode Overview In this episode of the Duct Tape Marketing Podcast, Duct Tape Marketing CEO Sara Nay, sits down with...

Brian Solis

Forbes: Why Leaders Are Prioritizing AI Platforms And People To Reinvent Their Business

Via Brian Solis, Forbes Every week, another enterprise and frontier company announces a new AI model, another copilot, another assistant, another agent.

Digiday

A closer look at OpenAI’s ads manager – and how much work it still needs

OpenAI’s ads manager is being tested. Here’s what it can (and can’t) do yet.

Fast Company