A new monthly series designed to help your event organization measure smarter It’s the little...

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Friday, April 17, 2026

Chief Marketer

Building a Better Measurement Practice: The ROI-driven RFP

A new monthly series designed to help your event organization measure smarter It’s the little acronym with the big impact on your events.

Chief Marketer

Can AI Read Your Homepage?

New data from Adobe finds that AI can’t read a quarter of a retailer's homepage, on average. Plus, AI-referral traffic converts 42% more than non-AI web traffic, according to Adobe’s March 2026 data.

Search Engine Roundtable

Google Ads Consolidating Enhanced Conversions With On/Off Switch

Google sent out emails the other day to some advertisers that may be impacted by changes coming to enhanced conversions for web or enhanced conversions for leads.

Digiday

Media Briefing: The ‘SaaS-pocalypse’ is spreading to publishers

As AI vibe-coding tools help publishers build their own software and products, the “SaaS-pocalypse” reshapes build-versus-buy decisions.

Marketing Tech

The world’s largest ad holding company just bet its AI future on one vendor

Agentic marketing is the new battleground for agencies, and Publicis just picked a side. On April 8, Microsoft and Publicis Groupe announced an expanded strategic partnership to build what both companies are calling a full-stack agentic marketing platform.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Social Media Today

Pinterest’s latest ad campaign encourages people to get off social media

“The best thing you can find online is a reason to go offline,” according to new spots that will run across multiple media channels beginning in May.

Marketing Dive

How Amika’s marketing aims to make prestige hair care more approachable

CMO Nilofer Vahora explains how a new social-forward campaign leverages the stylist-client relationship to speak “shoulder to shoulder” with consumers.

Adweek

3 Ways PBS, Planned Parenthood, and Minn. Public News Fight On Amid Budget Cuts

Execs from Minneapolis Public News, Planned Parenthood, and PBS broke down how to navigate challenges.

Search Engine Roundtable

Google Ads Retiring Dynamic Search Ads For AI Max

Google Ads announced that starting in September Dynamic Search Ads will automatically upgrade to AI Max. This includes automatically created assets (ACA) and campaign-level broad match setting will automatically be upgraded to AI Max.

Orbit Media

What SEOs Get Wrong About AI Search

Adweek

Emma Grede’s 4 Rules for Making Your Brand Actually Matter on Social

The serial entrepreneur broke down her principles for success for audiences at ADWEEK's Social Media Week.

Social Media Today