Google's John Mueller said that since SEO is complex, multifaceted, and resilient, you "can do a...

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Wednesday, April 22, 2026

Search Engine Roundtable

Google: You Can Do A Lot Of SEO That Don't Work & Still Do Ok

Google's John Mueller said that since SEO is complex, multifaceted, and resilient, you "can do a lot of things that don't work & still do ok." Meaning, you can mess up on several SEO things and still do well with search rankings.

Digiday

Why OpenAI is ‘running at lightning speed’ to build an ad business

The AI ad wars have officially begun, and OpenAI is staffing up and dropping rates to lure brands away from the likes of Meta and Google.

Orbit Media

11 Tips to Extend the Life of Your Best Content Using Audio Formats

Adweek

Bringing Brands and Creators Together in the Participation Economy

This post was created in partnership with Sam’s Club The creator economy is moving past the passive follower era and into the participation economy, where brands can build ecosystems with […]

Search Engine Roundtable

Google Search Console Performance Report Job Listings Reporting Bug

Google Search Console seems to have a bug with the performance report, specific to the jobs listing and jobs search appearance filter. The report is showing zero impressions and clicks since the 16th of this month.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Adweek

After Building In-House Agencies for Brands, Jeffrey Gorder Is Back Leading One

The new CEO of MONO will expand the creative boutique into integrated marketing and transformation services

Chief Marketer

The Brief: Food Courts and ‘X-Files’ Extravaganzas

This week’s hot takes on hot topics in experiential marketing cover Chili's food court, dog-friendly deli shops and “X-Files” fan extravaganzas.

Journal of Consumer Research Advance Access

Brief Commentary: Theory Testing for Differences in Process – Hypothesizing, Testing, and Reporting Comparisons Between...

AbstractConsumer researchers often compare a proposed process across contexts (i.e., moderated mediation) or across mediators (e.g., ruling out an alternative process in parallel mediation).

Search Engine Watch

How to use digital PR and cross-channel data to amplify organic growth

In the brand vs performance marketing debate, why digital PR is a great route to drive SEO, increase ROI, and build brand

Social Media Today

YouTube adds enhanced parental controls, offers tips to families

New features include time limits for Shorts and in-app account settings as the platform works to protect teens from overusing digital media.

Click Funnels

The Value Ladder Explained: How to Maximize Customer LTV

Hubspot

The future of generative engine optimization: How 5 GEO trends reshape loop and inbound marketing

GEO has found its place in the search landscape, and it’s reasonable to think that the future of generative engine optimization is guaranteed. According to Datos’s State of Search report, Q4-2025 saw some interesting changes.

EVENTS & LIVE TRAINING