This post was created in partnership with Sam’s Club The creator economy is moving past the...

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Wednesday, April 22, 2026

Adweek

Bringing Brands and Creators Together in the Participation Economy

This post was created in partnership with Sam’s Club The creator economy is moving past the passive follower era and into the participation economy, where brands can build ecosystems with […]

Adweek

After Building In-House Agencies for Brands, Jeffrey Gorder Is Back Leading One

The new CEO of MONO will expand the creative boutique into integrated marketing and transformation services

Search Engine Watch

How to use digital PR and cross-channel data to amplify organic growth

In the brand vs performance marketing debate, why digital PR is a great route to drive SEO, increase ROI, and build brand

Social Media Today

Meta previews updates for its Edits app

At a webinar to celebrate the video editing platform’s one-year anniversary, the company announced improved captions, as well as better effects customization and memory.

Search Engine Roundtable

Daily Search Forum Recap: April 21, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Google says when it comes to SEO...

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

CMSWire

Conductor Builds an AEO Stack for AI Search Visibility

The Gist AgentStack introduction. Conductor launches enterprise suite for AI-driven search visibility.• AEO automation focus. Solution targets content and …

Marketing Tech

Email ROI claims meet a more complicated reality

Email marketing still carries one of the strongest reputations in digital marketing, with some commentators claiming it provides a 40x return on the investment placed into the tool cost and labour required.

Journal of Consumer Research Advance Access

Brief Commentary: Theory Testing for Differences in Process – Hypothesizing, Testing, and Reporting Comparisons Between...

AbstractConsumer researchers often compare a proposed process across contexts (i.e., moderated mediation) or across mediators (e.g., ruling out an alternative process in parallel mediation).

Hubspot

The future of generative engine optimization: How 5 GEO trends reshape loop and inbound marketing

GEO has found its place in the search landscape, and it’s reasonable to think that the future of generative engine optimization is guaranteed. According to Datos’s State of Search report, Q4-2025 saw some interesting changes.

Fortune

Nike’s ‘Walkers Tolerated’ sign at the Boston Marathon was meant to fire up runners. Instead, it insulted them.

The sign sparked a backlash that reveals deeper problems for the brand.

Social Media Today

Pinterest CPG promotions outperform benchmark ROIs

New research commissioned by the platform analyzes how Pin ads drive shopping activity across multiple regions and products.

Search Engine Roundtable

Google: You Can Do A Lot Of SEO That Don't Work & Still Do Ok

Google's John Mueller said that since SEO is complex, multifaceted, and resilient, you "can do a lot of things that don't work & still do ok." Meaning, you can mess up on several SEO things and still do well with search rankings.

EVENTS & LIVE TRAINING