Ahead of Upfronts, EDO is giving away data that other rivals charge for in a new move to undercut...

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Thursday, April 23, 2026

American Marketing Association

Research Insight | Sales Contests Are Broken—Here’s How to Make Them Effective

Read more about Research Insight | Sales Contests Are Broken—Here’s How to Make Them Effective - from American Marketing Association

PPAI

Marketing’s Most Overlooked Advantage: Brand Presence

In A Digital World, Marketers Must Remember To Optimize For Presence

Adweek

EDO Strikes Back Against iSpot By Offering TV Intelligence Data For Free

Ahead of Upfronts, EDO is giving away data that other rivals charge for in a new move to undercut iSpot

CMSWire

Stop Celebrating NPS — Start Fixing the Experience

Score gains don’t mean progress if nothing changes for the customer.Continue reading...

Search Engine Watch

Unlocking Brand Growth: Strategies for D2C and E-commerce Marketers

In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Harvard Business Review

The Comeback of the Physical Store—and What It Means for Your Business

Retail’s brick-and-mortar resurgence is a lesson in how to reassess assets previously seen as liabilities.

Marketing Dive

How Nestlé’s US CMO keeps tabs on changing consumer tastes

Vicki Felker discusses launching the CPG giant’s first at-home condiment brand and how the brand has increased its digital and social investment.

Social Media Today

Meta sued by Consumer Federation of America

A new lawsuit alleges that the company profited from scam advertising and intentionally allowed fake promotions to continue despite promises to crack down.

Digiday

Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech's C-suite exodus

Faced with the ever-increasing incursion of LLMs, the majority of independent ad tech players are faced with the option of either bulking up or …

Harvard Business Review

What Sets Superteams Apart from the Rest

A small percentage of teams perform exceptionally well and have fun while doing it. And the secret to their success isn't innate talent. It's the way they work together.

Social Media Today

Snap CFO steps down

Derek Andersen’s departure comes as the company undergoes layoffs and faces stagnant user growth ahead of the launch of its AR glasses.

Digiday

Why live streaming is the borderless $4 billion global opportunity publishers can’t ignore

Shane Peros, managing director of Global Media, Entertainment & Distribution, Google Forget the old appointment TV model.