Ryan Roslansky will take on a position within parent company Microsoft, and LinkedIn Chief...

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Friday, April 24, 2026

Social Media Today

LinkedIn CEO transitions to new role focused on AI development

Ryan Roslansky will take on a position within parent company Microsoft, and LinkedIn Chief Operating Officer Daniel Shapero will succeed him.

Fortune

Why CEO Michelle Gass is thriving at Levi’s after a tough time at Kohl’s

Also: All the news and watercooler chat from Fortune.

Marketing Dive

How Powerade’s World Cup campaign attempts to break through a crowded field

Forthcoming social content features everyday athletes and up-and-coming international stars in Spain’s Lamine Yamal and Brazil’s Rodrygo Goes.

Marketing Dive

Aerie ups commitment to authenticity with enhanced creator program

The Realmakers Community program offers creators commissions and a chance to be featured across Aerie social channels and platforms.

Search Engine Roundtable

Google Chrome Tab Transforming To Gemini With Deep Search & Create Images

Google is experimenting with the new tab view in Chrome. This view brings more Gemini features to the forefront, such as Deep Search and Create Images.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Marketing Tech

Agentic AI in marketing workflows gains traction among companies

Marketing operations are increasingly conducted through AI-mediated systems, according to McKinsey & Company.

Digiday

Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR

Publishers like Forbes and Apartment Therapy see growth in commerce business as audiences convert better despite shrinking traffic.

Search Engine Roundtable

Google Local Review Replies Are Now Moderated (ReviewReplyState)

Google may now hold your review replies for approval before showing them in Google Maps or Google Search. Previously, those replies were immediately shown but that may have changed.

Digiday

Why brands like The League are making the first move to take advantage of LinkedIn’s creator appeal

Consumer brands are waking up to LinkedIn's creator appeal, valuing its affluent, intentional audience over scale and reach alone.

Social Media Today

Meta expands access to Meta AI business assistant

The chatbot will now be available across major global markets and feature enhanced local language support, making it more accessible for creators and advertisers.

Neil Patel

What are Backlinks and Why are they Crucial for SEO?

Key Takeaways AI is reshaping search, but one traditional SEO practice has held its ground: backlinks. A backlink in SEO is a link from another website that points to yours.

Seth's Blog