Weeks after podcasts, Beehiiv continues to add to its platform infrastructure to court creators,...

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Friday, April 24, 2026

Digiday

Beehiiv adds even more features to go up against competitors and win over creators

Weeks after podcasts, Beehiiv continues to add to its platform infrastructure to court creators, but is it enough?

Search Engine Roundtable

Google Search Ranking Volatility Heating Up April 23rd

I know it has been a while since I covered the Google Search ranking volatility and algorithm twitches but I am now seeing signs of the volatility heating up. These signs are mostly coming from the tools; the community seems busier with other things.

Digiday

Why brands like The League are making the first move to take advantage of LinkedIn’s creator appeal

Consumer brands are waking up to LinkedIn's creator appeal, valuing its affluent, intentional audience over scale and reach alone.

Search Engine Roundtable

Google Local Review Replies Are Now Moderated (ReviewReplyState)

Google may now hold your review replies for approval before showing them in Google Maps or Google Search. Previously, those replies were immediately shown but that may have changed.

Fast Company

When brands become actors

How AI is rewriting the rules of brand architecture.For decades, brands functioned primarily as symbols. A logo, a name, a set of visual and verbal signals designed to convey trust, recognition, and meaning.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Distilled

You Can Target the Right Person and Still Lose the Sale

Luxury marketing has been asking the same question for years: how do we reach the right people? Precision became the strategy, and for a while, that felt like enough. Better data, sharper segments, cleaner signals.

Neil Patel

What are Backlinks and Why are they Crucial for SEO?

Key Takeaways AI is reshaping search, but one traditional SEO practice has held its ground: backlinks. A backlink in SEO is a link from another website that points to yours.

Neil Patel

What is Connected TV Advertising?

Key Takeaways According to Pew Research, 83 percent of U.S. adults watch streaming services, while only 36 percent subscribe to cable or satellite TV at home.

Hubspot

AEO metrics every marketer should track in 2026

AEO metrics every marketer should track in 2026 Answer engine optimization (AEO) is a marketing strategy designed to help brands appear more consistently and accurately within AI-driven answer engines such as ChatGPT, Perplexity, and Copilot.

Marketing Dive

How Powerade’s World Cup campaign attempts to break through a crowded field

Forthcoming social content features everyday athletes and up-and-coming international stars in Spain’s Lamine Yamal and Brazil’s Rodrygo Goes.

Marketing Dive

Aerie ups commitment to authenticity with enhanced creator program

The Realmakers Community program offers creators commissions and a chance to be featured across Aerie social channels and platforms.

Adweek