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Huj
Why does “wait and see” dominate so many people’s lives?
Change hits, and you sit it out. For too long. Why?
That’s what I want to talk about today, in this longer-form article.
I’m trying to shift more people into progress mode, and I realize that it takes deeper thinking than simple clips and reels.
People are falling way behind.
So I’ve been unlocking some longer-form training for you lately.
(Like this keynote dealing with overwhelm, especially related to all the changes with all the crazy new AI tools coming out)
Let’s begin with some tough truths.
The future doesn't reward the most talented or the most experienced anymore.
It rewards those who get clarity, perform at higher levels, and tap unstoppable conviction to succeed.
It’s for those who refuse to be “overwhelmed" by change, as if victim to it.
Most overwhelm — the kind that prevents you from winning anyway — is often an internal thing, not an "external" change thing.
It’s how you choose to handle life.
It’s who shows up and chooses to have the mental edge to win, even when majorly disrupted.
It’s how much you decide to stay in the hunt, win more days, grow into the person you need to become.
Yes, you can be victim to chance and bad luck and change.
Layoffs. Tools eating your market share. Bad health.
But bad luck happens, change is constant, so the enduring reality is YOU NEED TO GET BETTER.
You have to strengthen your mind and perform at world-class levels.
You need to be a pro, not a procrastinator.
Because we all have AI… who is using it, to really win and earn, now? Why not you?
Recently, I dropped a morning keynote I did at Ultra, my business workshop, that helped a lot of my clients shift out of “AI overwhelm” to something far more important: the mindset required to followthrough.
If you've ever opened your laptop feeling defeated before you even started, this conversation will rewire how you approach every new opportunity for the rest of your life.
Four big ideas to help today.
1. Intention + Intensity = Conviction
When you open a new tool, a new opportunity, or a new chapter of your business, you don't need to know “how" it's all going to work.
You need to decide it's going to work.
Conviction is intention with intensity. It's not the belief that you've picked the right strategy; it's the belief that you'll figure it out no matter what strategy you pick.
This is not the childish dream of "certainty."
Research shows that those who cling to certainty actually develop fixed mindsets, brittle plans, and easily hurt egos.
Conviction - at leas the way I described it in this training - lets you stay more flexible while staying committed.
The people who win the next decade won't be the most informed — they'll be the ones who walk in flexible, ready to try and play and iterate, already decided upon one truth:
They’ll faithfully move forward no matter what.
Success will be theirs.
No matter the change.
“Over time,” they say internally,
“I will win. I will show up more than others. I will adapt faster. I will maintain my faith and conviction in my ability to figure things out with others. I will become the person I’m called to be and must be to have the future I see and desire."
2. Joy Is the Most Uncommon Productivity Hack
If learning AI right now is a “chore” for you, then you’ve already lost.
When you allow yourself to play, iterate, and stay curious, creativity explodes — and that's exactly the energy AI rewards.
Listen - AI used to suck.
The first generation of any AI output will be imperfect. But people quit on it. Thought it was dumb.
Others, treated it as a new emerging thing, something to play with.
Those who see using AI as a creative dance instead of a frustrating chore are the ones building empires with it.
(If you’re an entrepreneur, I’ll show you how in Time Square New York City in June).
What am I saying to you?
Joy isn't a result of success; it's the precondition for it.
You should joyfully be playing with new AI tools, not fearfully avoiding the new world.
It’s not about adapting and adopting everything right now.
It’s about just playing around with it to discover what’s emerging, what’s possible, where your career or business will be disrupted, and, most importantly, how you can ADD NEW VALUE.
(This pairs well with a recent training I did in GrowthDay on “Becoming INVALUABLE in the modern economy”).
3. Poise Is the Most Underrated Business Asset
Let me be mean Uncle Brendon for a second:
A lot of people are talking and acting like brats right now.
That always happens in times of upheaval.
But some others choose to have poise in change.
Poise in crisis.
Poise within.
If you want to be irreplaceable right now, poise is demanded.
Be the centered one.
In fact, if you’re out front right now, there’s never been a better opportunity to say to your team or audience:
“Hey listen. I know it’s crazy. Things are changing. Let me guide you.”
That “let me guide you part” is, admittedly, terrifying.
Who are you to guide others?
What makes you the expert in an ever changing world?
Well, no one has done the future yet.
So if you’re willing to work with others, guide them not through everything technical but rather through the emotions and process of change, then let me tell you:
Right now, you’re needed.
Leaders win. Hold up your hand more.
Put yourself out there.
Have conviction you can figure things out.
Get in the arena.
Get in the arena.
Get in the arena!
“Let me guide you" has powered humanity's most influential movements and businesses. Someone has to be willing.
You don't need to be the guru.
You just need to stay centered while everyone else panics. You need to call people up to deal with change.
In an era where intelligence is cheap and abundant, the rare commodity is the calm, trusted person who can work well with others, follow through, get results, and lead others through the storm.
4. Stop Bookmarking and Collecting — Start Following Through
Most people don't have a tools problem; they have a follow-through problem.
Let me give you an example.
Building webpages quickly and easily was a solved problem ten years ago.
But most business owners still don't have great websites. That’s insane. The tools were there a decade ago!
So what’s the issue?
A lot of would-be creators and builders turn into collectors and bookmakers. They don’t do the thing.
They try one small part, but they never follow through end-to-end.
Being a person who is trusted to “complete the thing” is how you become irreplaceable.
(I shared the tough love and any other traits and mentalities in Becoming Irreplaceable seminar in GrowthDay - members only).
In my industry, tons of AI tools can mass-generate hundreds of assets or social posts from a single prompt, yet most people still create them one at a time.
“More” AI won't fix this. Because that was already possible 18 months ago!
The mindset to take any project from first draft to excellence to high earning is a psychology issue, not a software issue.
The good news?
Once you develop that identity of a “completion-ist” - becoming a person with high-agency who identifies how to add value and truly follows through… well, the world is yours.
Hope this kicks your week into gear. I’m trying to push more people into the future - in their businesses and mindsets.
If you want to get in the room with me, I’m hosting a business seminar in New York City. Details here.
If you liked this email, can you let me know? I’m thinking of writing more like this, like I used to. I’ll focus mostly on mindset, high-performance, and leadership.
But sometimes like today I’ll take on the changes we’re all dealing with in tech and society too. It’s an experiment.
DM me on Instagram if you have an issue you want me to take on in my trainings.
I’ll say it for the moments you forget:
You are stronger than you think, and the future holds good things for you.
Do not forget that ever, no matter the storms of life.
Show up. Do the work.
Have faith through the difficulties.
Serve others.
Lead.
It’s your time!
Your coach,
Brendon
Brendon Burchard
Founder, GrowthDay
Progress Mode podcast season 1
"the world's leading high performance coach." - forbes
"one of the most successful online trainers in history." - oprah
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