Drive Revenue With Webinars
Most webinar programs stop at registrations and attendance. But for marketing ops teams, that’s not the goal—revenue is.

The challenge? Webinar data is often too shallow, delayed, or disconnected from your CRM and MAP to actually drive pipeline. Engagement signals live in silos, attribution is messy, and sales teams are left guessing who to prioritize.

In this session, Gavynn Baldwin (Sr. Solutions Consultant, Goldcast) and Courtney Finger (formerly Principal Program Manager, Marketing Operations at Conga) will walk through the full ops playbook—from evaluating webinar vendors, setting up a scalable program, to turning engagement into real pipeline impact.

We’ll explore how to:

• Evaluate webinar platforms and integrations with ops and data flow in mind
• Launch scalable, branded webinar experiences without adding manual work
• Capture and activate engagement data for better sales enablement
• Connect webinar programs directly to pipeline and revenue

This session will give you a practical, ops-first framework to turn webinars into a consistent, measurable revenue driver.