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But first: Millennials would never leave such a messy digital footprint 

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One More Run 

What’s going on: Allyson Felix is coming out of retirement — with her sights set on the 2028 Los Angeles Games. Already the most-decorated American track and field athlete in Olympic history, Felix says the chance to race in her hometown is too good to pass up. But this isn’t just a comeback. It's also a high-stakes experiment she calls "Project Six." Her plan is clear: restart elite training in late 2026, race in 2027, and qualify for the national team. She’ll race selectively, training around her life as a mother of two. And Felix is also evolving how she approaches performance, which includes using recovery tools and supplements she once avoided. She admits she's not at her peak, and making the team is a long shot — she’d likely have to finish top three at the US trials in June 2028. So, why dust off her cleats?

Our take: This isn’t just about Felix. It’s further proof that the old model — peak early, decline, retire — no longer fits. Fellow elder millennial athletes like Lindsey Vonn, LeBron James, and Aaron Rodgers have extended their careers due in large part to better recovery, performance science, and a booming wellness industry. What makes "Project Six" different is the framing. Felix isn’t trying to rewind the clock. She’s testing what's still possible. Making the US Olympic sprint team at 42 would be unprecedented. But even if she doesn’t, we're still rooting for her.

Related: Team USA Gets A Much-Needed Boost From This Olympic Golden Girl's Return (Forbes)

Pick Six

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