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MAY 12, 2026 |
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In this edition: |
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TOP STORY |
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Media quality remains one of advertising's most elusive concepts, with buyers unable to agree on what it means or how to measure it, creating both challenges and opportunities in the programmatic marketplace. |
"Quality is like our industry's 'six-seven,'" said David Simon, chief revenue officer of Verve and president of Verve Marketplace, on a recent episode of "Behind the Numbers." "It genuinely is so subjective that doing the research was interesting because there were directly contradictory data points." |
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IN THE NEWS |
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NBCUniversal’s Upfront slate aims to make TV ads more measurable and automated. The company will begin a full-scale rollout of its Performance Insights Hub in Q4, giving advertisers one place to evaluate campaign delivery, audience data, and full-funnel performance across linear and streaming. |
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Instagram reportedly considers moving into long-form CTV content. Instagram may be reassessing how its video strategy translates to CTV, with long-form programming emerging as a potential focus. |
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Canada reverses TikTok ban, adopts EU-style oversight. Canada reversed its November 2024 order to shut down TikTok’s local operations, opting instead for strict regulatory oversight for business continuity, per Bloomberg. |
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EMARKETER SUMMIT |
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Spring advertising forecasts from Sarah Marzano. AI sessions with Bayer, Mondelez, Seer Interactive, and Gist. Converged TV after the Upfronts with Hershey, Haleon, M+C Saatchi Performance, and Philo. Commerce media with Newell Brands, Horizon Commerce, Chobani, Ferrero, and PayPal Ads. Fireside chats with NBCUniversal and Digitas. |
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Doors open Thursday at City Winery NYC. Every conversation moving 2026 ad dollars, one room. Qualified brands attend free. Agencies discounted. Register now. |
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ANALYSIS |
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Luxury beauty brands can no longer afford to operate like traditional fashion houses in the social media era. Instead, they must adopt the agility of indie brands while protecting their heritage and authority. |
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That's the strategic shift driving Dolce & Gabbana's influencer marketing transformation, according to Piera Toniolo, the brand's global head of influencer marketing. |
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QUIZ |
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What percentage of CMOs say they have mature or fully developed AI strategies? |
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A) 22% B) 30% C) 37% D) 40% |
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