Research: Traditional Marketing Doesn’t Work on AI Shopping Agents. Companies need different tactics for this rapidly growing segment of online shoppers. Microsoft’s Path to Adopting and Scaling AI Across its Sales Organization. A case study on why the standard deployment playbook didn’t work when the tech giant rolled out CoPilot to a key department—and how they adjusted course.
A case study on why the standard deployment playbook didn’t work when the tech giant rolled out CoPilot to a key department—and how they adjusted course.
In the May 11, 2026, edition of The Insider, managing editor Gretchen Gavett highlights a recent story about treating AI agents as coworkers, the results of the latest Insider Insights survey, and more.
