May marks the beginning of Asian American Pacific Islander Heritage Month. To celebrate, we highlighted over 200+ AAPI-owned brands — of over 3 million in the U.S. — that we think you should know about, many of which are inspired by their founders’ heritage and cultivate a sense of cultural appreciation and tradition. From beauty brands like Kulfi Beauty and Tower 28 to food and beverage brands like Brightland and Gr8nola, there’s no shortage of AAPI-owned businesses to support this month and beyond.

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Editorial Note: Opinions, analyses, reviews or recommendations expressed in this newsletter are those of the NBC Select editorial staff's alone, and have not been reviewed, approved or otherwise endorsed by any third party. Pricing and availability are accurate as of publish time.