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MAY 14, 2026 |
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In this edition: |
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TOP STORY |
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Despite the high prices World Cup fans face for games, trains, and gas, brands are wagering on soccer excitement to entice customers. |
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New Jersey recently cut prices for game-bound public transit following backlash to $150 train tickets, BBC reported.
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FIFA’s highest available ticket for the final game is $32,970, triple its previous high price. |
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IN THE NEWS |
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Warner Bros. Discovery leans on AI in its Upfronts ad pitch. Warner Bros. Discovery outlined plans to use AI to improve ad campaign performance across its properties at its Wednesday Upfront event, ahead of its pending merger with Paramount. |
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At Upfronts, Netflix’s ad business gets more aggressive. Netflix’s ad-supported subscription tier now reaches 250 million global users, the company announced at its Wednesday Upfront presentation, up from 94 million last year. (Netflix stopped reporting subscription numbers in Q1 2025.) |
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Threads adds Meta AI replies, adding stakes and fresh opportunities for brand visibility. Threads added a Meta AI integration that lets users tag Meta AI in a post or reply to get more context, expanding search and information network capabilities in its social feed. |
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EMARKETER SUMMIT |
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Spring advertising forecasts from Sarah Marzano. AI sessions with Bayer, Mondelez, Seer Interactive, and Gist. Converged TV after the Upfronts with Hershey, Haleon, M+C Saatchi Performance, and Philo. Commerce media with Newell Brands, Horizon Commerce, Chobani, Ferrero, and PayPal Ads. Fireside chats with NBCUniversal and Digitas. |
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Every conversation moving 2026 ad dollars, one room. |
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ANALYSIS |
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When ChatGPT rolled out ads on February 9, retailers moved quickly to test the format. |
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The retail and grocery category accounted for 44% of ad impressions on ChatGPT during the two-week period from February 12 to 26, compared with 37% on Google Search, according to data from Sensor Tower.
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Brands appearing during that stretch included Best Buy, Target, Chewy, Wayfair, Ulta Beauty, Sephora, Lowe’s, The Home Depot, Petco, Gap, and Pottery Barn. |
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QUIZ |
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True or false? The majority of paid partnerships on TikTok are disclosed. |
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