Hello friend,

Why you're getting this: At one point, you signed up for my newsletter over the last 12 years. I'm just getting back into sharing my thoughts weekly on the state of B2B. These are things that I wrestle with on a daily basis, distilled and shared with other B2B founders. I hope you find them useful.


If you're at SaaStr right now, you've seen the protestors.

The signs.

​

And the panda…

​

We're the ones with the megaphone outside the per-seat industrial complex.

Here's why.

We’ve been making the case that the seat is dead. Wall Street had already priced it in. Sixteen quarters of deceleration and AI agents resolving 70-85% of the work the seat was sold to authorize.

We’ve also been making the case that outcome pricing is the answer, and why the legacy SaaS giants can't actually adopt it.

Their P&Ls won't let them.

Three pricing models in 18 months from Salesforce Agentforce, three line items on every "AI pricing" page, and a 25-year-old foundation that bolts to a pricing model it literally cannot replace on an existential level.

Today we're building the thing that replaces all of it.

1999, again

Marc Benioff stood outside the Siebel User Group conference 25 years ago holding a sign that said "No Software”, mock protestors, and a logo with a circle and a slash. A manifesto that argued the on-premise install was a tax on the customer for the vendor's convenience.

He was right.

The seat subscription killed the perpetual license. Salesforce became the company every other software company copied for 25 years.

Today we're standing outside SaaStr Annual with the same sign.

No SaaS.

​

The seat made sense when humans were doing the work.

The seat is a tax now. The same tax Benioff diagnosed in 1999, charged on a different unit, sold to a different generation of buyers.

We're calling time on it.

Today we're launching Helply

Helply is a customer support platform built for the outcome era.

The infrastructure is free. Forever.

Ticketing, inbox, workflows, reporting. All of it. $0/month.

​

You pay $0.75 when an AI agent autonomously resolves a ticket (not deflects, actually fully resolves).

You pay $0.25 when AI drafts a reply that a human ultimately sends.

If AI doesn't resolve and a human doesn't use the draft, you DON’T PAY.

One number and one outcome (and only one contract).

A team running 1,000 support tickets a month on a typical Zendesk + Copilot stack pays roughly $2,475/month. Per-seat fees, AI Copilot seat add-on, AI resolution fees.

Three line items, all charged before a single ticket gets resolved.

The same workload on Helply costs $462.

AI resolutions and AI-drafted replies, billed against work actually completed.

That's an 81% reduction in cot.

It's also a different category of product.

The first number is what you pay for access. The second number is what you pay for outcomes.

The category claim

We're not the best SaaS helpdesk. We're not a SaaS helpdesk at all.

We're the first outcome-based customer support platform.

The platform doesn't have a price because the platform isn't the product. The intelligence and the resolution is the product.

The reply your team sends is the product.

We charge for those, and only those.

The campaign

The protestors at SaaStr today are real (so is the Panda).

Our booth is real too (come say hi).

The signs are free (take one home).

​

The manifesto lives at helply.com/no-saas. Read it, sign it, and forward it.

If you want to try Helply, the platform is already free.

Connect your help desk, import your knowledge base, run your first AI resolution this afternoon.

The contract

Software should be free.

You should only pay when it works.

That's the new contract.

SaaS charged you for access, we charge you for outcomes.

The revolution Benioff started 25 years ago is finally finished.

No software.

No SaaS.

Welcome to the outcome era.

​

Alex Turnbull

Founder of Helply

The first AI-Native Help Desk built for B2B

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

2 Dearborn, Newport, RI 02840
​Unsubscribe · Preferences​