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Over the past two days, I’ve shared two of my biggest secrets for creating videos people actually want to watch. Today, we’re covering the most important piece of all: the ending. Why? Because no matter how good your hook or pacing is, if you don’t tell your audience what to do next, you’ll lose them. Every great video needs a strong call to action. As an editor, you should have a clear purpose behind every video you create. Do you want viewers to:
If you don’t tell them, they WON’T do it. And your edit should reflect that. Even if no one says it out loud on camera, you can add text, graphics, or visual cues to guide your audience to the next step. Case in point: These emails. Each one ended by telling you to check tomorrow’s email so you wouldn’t miss the next tip. And now, here’s today’s call to action: If you want to learn my full system for editing videos in DaVinci Resolve (and unlock the techniques I use to grab attention, hold it, and convert views into results)... My flagship editing course, Video Editing Unlocked: DaVinci Resolve, opens for enrollment tomorrow! And yes… there’s a mind-blowing coupon code coming your way too. Check your inbox first thing tomorrow. You won’t want to miss this. See you tomorrow, Matt PS: If you’ve been wanting to level up your video editing game and finally master DaVinci Resolve, tomorrow’s your chance. Keep an eye on your inbox, big things coming. |