Matomo Analytics, the trusted ethical web analytics platform. |
Make faster decisions with your data: Matomo MCP is now available |
Your data already holds the answers your team needs. Getting to them fast enough is the hard part: checking last week's campaigns, comparing traffic sources, pulling numbers before a meeting...
Matomo MCP removes that friction.
With our new Matomo MCP, you can connect Matomo to AI tools like Claude, ChatGPT or OpenAI Codex, then ask questions in plain language and get clear answers from your real data.
And because Matomo is built for privacy, you stay in control of which AI tool connects, what data it can access, and at which permission level. |
A practical guide to using Matomo MCP in your daily work |
Our new free guide shows you how to use Matomo MCP in practical workflows, from campaign reporting to audience analysis and stakeholder updates.
Here’s what you’ll learn: |
In this guide, we cover how to:
- Find key traffic, campaign and conversion insights faster
- Turn reports into clearer summaries for stakeholders
- Compare trends without building new reports from scratch
- Use MCP responsibly with the right access controls
By the end, you’ll know how to use Matomo MCP to turn analytics questions into business decisions faster. |
See where your funnel leaks, and what to fix first |
Most teams know their conversion rate. Far fewer know exactly which step in their signup, checkout or onboarding is losing the most people.
For Matomo On-Premise teams, the Funnels premium plugin shows that drop-off step by step, so you can stop the friction that's hurting your results.
If you use Matomo Cloud, you already have access to Funnels in eligible plans. The same idea applies: use funnel data to understand where people stop, then decide what to improve first. |
Paired with Matomo MCP, Funnels becomes even more useful. You can ask your AI tool to analyse drop-off rates and suggest concrete fixes, like "the phone field accounts for 45% of drop-offs, consider making it optional". Less time building reports, more time fixing what actually moves your conversion rate. |
From data silos to tool interoperability: where MCP fits in |
Most teams rely on a dozen tools that were never built to talk to each other. Marketing has its data, sales has its own, support has another, and connecting them all takes constant manual work. AI is making those gaps harder to ignore. |
In this article, we unpack why MCP is getting so much attention right now: what data silos really cost teams, what MCP changes in the wider tech landscape, and what it does not solve. A useful read if you want to understand the broader shift behind Matomo MCP, beyond the feature itself. |
Come and meet us in person this season |
Our team will be at three events across France over the next few weeks. Privacy-first analytics, MCP, AI, ethical marketing... bring your questions, we're up for it!
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