MAY 28, 2026

INSIDE: Women’s Health, Bag Trends, and Heritage Fashion.

TODAY I WILL:

Stay grounded, even when things feel chaotic.

The chat’s heading to CVS to see if this PMDD hack is legit.

• DVF has a new artistic director.

• If reality TV is your dream, read this.

• Breaking down the transitional blush controversy.

• There might be an OTC treatment for PMDD that you’ve never heard of.

• Tanning doesn’t have a great history…

Women’s Health Shouldn’t Be Taboo

Did you know that nearly one-third of women experience vaginal health issues silently? While women are talking more openly about health than ever before, according to a new report from O Positiv, there’s still a long way to go. The brand’s new State of the Vagina report surveyed women across the U.S. and uncovered a troubling reality: While 47% of women have experienced a vaginal health concern, 31% said they wouldn’t tell anyone or seek help for it.

“That statistic broke my heart,” said Brianna Bitton, co-founder of O Positiv, told The Newsette. “Nobody should be ashamed to talk about their own health or suffer in silence, and this statistic truly reinforces the need for open conversations and increased access to science-backed resources that empower women to speak freely about these topics.” 

Overall, the findings point to a larger issue surrounding women’s health education—or lack thereof. According to the report, 96% of women couldn’t name the phases of the menstrual cycle, only half were taught about periods before getting one, and more than 70% said they never received education about menopause.

“The report paints a clear picture of just how wide the gap is when it comes to women’s health education,” explained Brianna. “Our health, hormones, vaginas, and overall well-being should not be a mystery.” She added that closing that gap starts with normalizing conversations that have historically been considered “taboo.” And while the wellness space still has room to grow, she’s optimistic about the progress being made.

“When we first started out, simply getting an ad approved that used the word ‘vagina’ was an uphill battle,” she said. “Women’s health is no longer being widely dismissed as a niche category. The future of women’s wellness will be defined by empowerment, not embarrassment.”

As for where women should start if they want to better understand their hormonal health? Bitton recommends tracking symptoms, paying attention to cycle changes, and seeking medically backed guidance. “You should know and love your body,” she said. “The more you know and appreciate the wonder of the woman’s body, the better you will take care of her.”

Honestly? The takeaway here is simple: Conversations around women’s health shouldn’t feel radical—they should feel routine.

Yesterday, we asked: “How big is your everyday bag right now?”

Apparently, we’re all carrying a little more than just the essentials. Thirty-four percent of you said your bag is medium but stuffed—organized chaos at its finest. And 27% are loyal to the oversized tote forever lifestyle, carrying everything “just in case.” A quarter said it depends on the day, because your bag changes with the mood. And just 14% are embracing the tiny and impractical life—lip gloss, keys, and vibes only.

Christy Lynn Lee knows a thing or two about building something beautiful from the ground up. Inspired by her Korean-American upbringing, her parents’ entrepreneurial spirit, and more than a decade spent working for acclaimed designers in New York, Christy launched her namesake label in 2020 with a vision for romantic, timeless pieces designed to move effortlessly through every part of a woman’s life. Since then, the brand has grown into a global favorite carried by more than 100 retailers worldwide—all while staying rooted in thoughtful craftsmanship and emotional storytelling. 

As we continue to spotlight AAPI founders this month, we caught up with Christy to talk about entrepreneurship, heritage, building a lasting fashion brand, and why the most meaningful inspiration often comes from the quietest moments.

Before starting your own label, you spent more than a decade working for acclaimed designers in New York. What lessons from those years still shape the way you run your business today?

Working in New York taught me that fashion is equal parts creativity and discipline. I learned the importance of craftsmanship and fit, but also how much resilience and adaptability it takes to build a lasting brand. Working for designers who balance artistry with the realities of production, sales, and growth gave me a deeper appreciation for every part of the process. Today, I still approach the brand with that mindset—staying detail-oriented while always thinking about the bigger picture and the woman we are designing for.

What was the moment when you knew you needed to start your own business?

It happened very organically! I designed my own wedding dress and the entire weekend wardrobe, and the response from friends and the women around me made me realize there was space for something that felt romantic, modern, and deeply personal. At the same time, I felt a strong desire to create pieces that reflected my own perspective and heritage. What started from my living room with a small collection slowly became the beginning of the brand.

Your parents immigrated from South Korea and built small businesses from the ground up. How did watching their journey influence your own relationship with ambition and entrepreneurship?

Watching my parents build their business from nothing shaped me deeply. Some of my earliest memories are tied to being at the store with my family—helping organize shelves, wrapping gifts during the holidays, and watching firsthand the care and perseverance it took to build something from the ground up.

It taught me early on that success is built through consistency, resilience, and continuing forward even during uncertain moments. I think that mindset gave me the courage to start my own brand from my living room and grow it step by step.

As a Korean-American founder in fashion, what conversations or perspectives do you hope to bring to the industry?

Korean culture holds such a deep sense of emotion, resilience, nostalgia, and quiet strength, and growing up with that foundation from my parents has always stayed with me creatively. In such a fast-moving industry where trends constantly change, I’m always searching for ways to create a deeper emotional connection and conversations with women through the brand.