After years of rising costs and unpredictable performance, search advertising is shifting again in 2026—and not every industry is seeing the same results.
This year marks the 10-year anniversary of our search advertising benchmarks report. For the latest report, we analyzed more than 13,000 search advertising campaigns across 23 industries to see where costs rose, where conversion rates improved, and what businesses should pay attention to now.
Join us for a live webinar on June 11 at 1 PM ET to learn:
- Which industries saw the biggest increases—and decreases—in cost per lead
- What's behind the first overall drop in cost per lead in five years
- What businesses should focus on as automation and AI continue changing search advertising
This session is for anyone responsible for leads, calls, or marketing ROI looking to better understand how their results compare and where opportunities may exist.
