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JUNE 5, 2026 |
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Key stat: X grew US unique visitors from 132.5 million in June 2025 to 132.8 million in March 2026 while rivals Threads (-43%) and Bluesky (-44%) both lost ground, undercutting the "X exodus" narrative, according to a May 2026 Comscore report. |
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Beyond the chart: |
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Meanwhile, X's active user engagement remains rock-solid. Active US X users spend an
average of 34 minutes per day on the platform, a figure that has held steady since 2022 despite advertiser turmoil and CEO turnover, per EMARKETER forecasts. |
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Use this chart: Drop this in your social media planning when teams want to pull X budget to test Threads or Bluesky. The combined audience of both alternatives still trails X by 100 million-plus visitors. Use this to defend X allocation and benchmark experimental spend against realistic alternative reach. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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We prepared this article with the assistance of generative AI tools and stand behind its accuracy, quality, and originality. | | | |
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