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JUNE 5, 2026 |
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In this edition: |
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TOP STORY |
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When Caitlin Clark suffered an injury that sidelined her for much of the 2025 season after a transformative 2024 rookie year, concerns emerged about the WNBA's trajectory. |
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But the league proved resilient, with viewership recovering to 2024 levels by season's end despite an initial 55% drop in the two weeks following her injury, according to USA Today. |
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IN THE NEWS |
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Criteo lowers ChatGPT spending minimums to $10,000, opening the door for smaller brands. The ad tech company is also offering simplified product-feed integrations and unspecified financial incentives to attract brands interested in testing ChatGPT ads. |
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InMobi’s sell-side AI agent marks a shift in ad tech. InMobi and Scope3 have launched a sell-side AI agent to represent and sell InMobi’s premium commerce and mobile inventory, including its Glance smartphone lock-screen platform. |
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YouTube Shorts becomes first short-form platform to earn MRC accreditation. The accreditation signals to marketers that YouTube and Shorts have established safeguards and measurement practices that support suitable and brand-safe ad environments. |
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ANALYSIS |
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"Marketing is less about persuasion now, it's more about participation," said Justin Breton, head of partnerships, content and emerging experiences at Walmart, at the IAB Connected Commerce Summit last month. "How do you actually get consumers to participate with your brand?" |
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Breton leads Walmart's efforts to engage customers "outside of the traditional four walls,” on emerging platforms where younger, digitally native consumers are spending their time. His team's mission directly supports Walmart's broader "Who Knew?" campaign, which aims to reposition the retail giant as a digital-first brand rather than just a physical store. |
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PODCAST |
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We discuss the biggest takeaways from the social media addiction trials so far, what our numbers tell us about social media usage in the US, and where else Americans spend their time consuming media. Behind the numbers is made possible by Rokt. |
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QUIZ |
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Which digital OOH category posted the biggest YoY gains in Q1 2026, per OOOA? |
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A) Transit B) Street furniture C) Place-based D) Billboards |
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