Join us live to ask questions and connect with each other.
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Event Description
When a problem won't move, the instinct is to push harder. To spend more time, put in more effort, gather more people. But some problems can’t be powered through.
Join us for a conversation with Seth Godin, author of 21 bestselling books and one of the most original voices on creativity and change. His upcoming book, The Knot, shares a practical approach: discern the problems you can solve from the situations you can't, look at the whole system holding things in place, and put your energy where it can actually move something.
What we’ll explore:
How to tell a problem you can solve from a situation you can't.
What it really takes to get unstuck when effort alone isn't working.
How seeing the whole system helps you find the right problem to focus on.
Where Seth's thinking meets the way creative, human-centered teams approach problems.
This conversation is for leaders who feel stuck pushing on problems that won't move. Come to learn a clearer way to choose where to spend your energy.
Can't join live? RSVP anyway—you’ll get the podcast episode and recap as soon as it drops.
Seth Godin is the author of 21 international bestsellers, including Purple Cow, Linchpin, and This Is Marketing, and one of the most influential voices on creativity, leadership, and change. He writes one of the most widely read blogs in the world. His new book, The Knot, comes out in September 2026. It’s about telling the problems you can solve from the situations you need to accept, and what to do once you can see the difference.
Mina Seetharaman
Creative Confidence Podcast Host & Head of New Ventures, IDEO
Mina leads strategy for IDEO’s learning and media initiatives, including IDEO U. In this role, she is focused on finding new, customer-focused, tech-supported ways to deliver IDEO’s long-standing value proposition to our clients. Her specialty is helping iconic brands go through major transformations and be competitive leaders in their markets. She has led strategy and operations at respected media and content companies, including The New York Times, Gartner, The Economist, and OgilvyOne. She is experienced in launching new product offers, developing and leading teams, and driving cultural and operational change. She holds a degree in Journalism from New York University, speaks six languages, and is an amateur abstract expressionist painter.
