Hey,

Most marketers look at competitor content and think: copy that. 

But the smarter move is knowing which pages to copy, which ones to avoid, and where the gaps are that nobody's touching yet.

In this week's Backlinko video, we walk through a quick competitive SEO audit using Zapier as the target — and the findings are more interesting than I expected.

A few things you'll take away:

• Why Zapier's two highest-traffic pages are actually a trap worth avoiding
• How to find the content gaps your competitor doesn't even know they have
• The Google operator that shows you what any content team is prioritizing right now