Digiday Daily

June 17, 2026

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Over the past four months of its ad pilot, OpenAI has required advertisers to upload the creative they want to submit, while the platform supports ad delivery. But now, OpenAI is going one step further in the process, by helping advertisers automate the mass production of creative, according to an updated section of its Ad Tools Term Document.

TOP STORY

Marketing on Platforms

OpenAI moves to automate ad creative

OpenAI wants to automate the last thing advertisers still do themselves.

OTHER THINGS TO KNOW

Programmatic buying has long relied on a combination of identity-based and contextual signals to guide decisions, but the latter has often been applied more narrowly. Partner insights from Seedtag.
With changes to measurement frameworks happening at a record pace, migrating infrastructure is both logistically complex and operationally sensitive. Partner insights from Adjust.
The Digiday Technology Awards recognize the technology modernizing media and marketing. Over the years, we’ve honored industry-leading work from Adobe, SpotX, Twitch and Piano. The last chance deadline and final opportunity to enter is Friday, June 26.

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MEDIA & PLATFORMS

The Business of AI

WPP Media is testing synthetic audiences based on charity donations for programmatic buys

Synthetic data solutions promise time savings, but most agencies only trust them so far. WPP’s latest partnership is set to push the envelope into programmatic buying.

Member exclusive

Future of TV Briefing: Fox finds its programmatic identify in Roku

This week’s Future of TV Briefing looks at how Fox’s acquisition of Roku bolsters the former’s streaming — specifically, programmatic streaming — advertising business.

PARTNER INSIGHTS FROM PIANO

How publishers are growing revenue despite traffic declines

As use of AI search accelerates, publishers are seeing precipitous traffic declines. The publishers that grow revenue despite declining traffic use these key tactics: raise prices, reduce churn and invest in owned channels.

AI Revenue Generation

Le Monde blocked the bots. Now it’s working out what to do about paying readers showing up as agents

Le Monde is “figuring out” how to maintain its subscription partnership with readers who use AI agents rather than its homepage or app.

PARTNER INSIGHTS FROM CELTRA

Creative intelligence helps marketers close the measurement gap

Marketers have spent years building infrastructure to measure their advertising, but creative continues to be largely governed by instinct and opinion. Technology platforms that use creative intelligence can help them close that gap.