AI is changing how customers discover brands.

Traffic still matters, but it's no longer telling the whole story. As AI-powered search experiences continue to evolve, marketing leaders are being asked new questions:

• How do we measure visibility when searches don't always result in clicks?
• What metrics should we be reporting to leadership?
• How do we know if our brand is showing up when and where it matters?

Join Brandon Hufford (Growth Sprints), Mike King (iPullRank), and marketing leaders from leading enterprise organizations for a live discussion on what marketers should be measuring now—and what comes next.

You'll learn:

• Why reach and traffic are no longer enough on their own
• How to remain visible beyond traditional search results
• Which metrics matter in a zero-click world

Live from Cannes Lions
Thursday, June 25