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| Leveraging Milestones To Raise | As a user of BeeHiiv, I’ve had the pleasure of watching this startup grow over the past few years. When I first started using BeeHiiv and working with their team, we were figuring out how to make the newsletters look right. Now, they are flying high, with over 4.5 billion emails published last year on their platform, a fully integrated advertising network, and much more. | One strategy that I have seen BeeHiiv consistently use to raise capital is leveraging its milestones. This company has perfected the art of turning every feature launch and numerical checkpoint hit into a massive online showing of support for the company. | Today, I want to discuss what I’ve seen from them and how you can replicate this strategy. | | Attio is the AI CRM for high-growth teams. | | Connect your email, calls, product data and more, and Attio instantly builds your CRM with enriched data and complete context. Whether you’re running product-led growth or enterprise sales, Attio adapts to your unique GTM motion. | Then Ask Attio to plan your next move. | Run deep web research on prospects. Update your pipeline as you work. Find customers and draft outreach emails. Powered by Universal Context, Attio's intelligence layer, Attio searches, updates, and creates across your data to accelerate your workflow. | Ask more from your CRM. | Ask Attio |
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| | I’d highly recommend following BeeHiiv on Twitter if you haven't already done so. Their X is a mix of comedic posts about their industry and (more importantly) announcements that they use to build a narrative around their company. Here is what they do: | Every time they hit a milestone, such as launching a new feature, or making $1M, they make a video or post about the milestone. In their post they take their time to show how this milestone feeds into a bigger trend/vision that the company has. They take each milestone as an opportunity to pitch their company and use the milestone as evidence that their thesis is correct. They have everyone at their company share/RT the video and blog so that it gets maximum traction on social media.
| Why does this work? Similar to monthly investor updates, it allows VCs to see the company's progression and growth. Every few weeks they will go onto X and see another story about how BeeHiiv is improving and getting more users or better features. The genius of it is that in addition to working like an investor update, it also gives investors the illusion that they are “finding” the company. Investors love investing in "found” companies where they feel they scouted and earned the investment over companies that come to them asking for money. This dynamic also gives startups more bargaining power when they are being approached instead of needing to reach out. | This strategy won’t work for all startups, so don’t force it but if you can apply it, then its definitely a winner if done right! | | Compare Annuities With A Licensed Advisor In Three Steps. Leverage Planning simplifies the annuity shopping process with advisor-led recommendations and quotes from major carriers such as Athene, Allianz, Nationwide, and Pacific Life. Get options aligned to your timeline, risk comfort, and income goals. Get Your Custom Quote*
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| | Do you leverage you milestones to help with fundraising? | | | Your support queue gets a head start every morning. | | Viktor reads overnight tickets, tags them by product area, summarizes the patterns, and posts a brief in #support. The agent picks up the queue already triaged. The PM sees recurring requests rolled up by Friday. | Get Started for Free |
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