Content providers are cutting deals with AI companies. Investors love it for them.

(Dia Dipasupil/Getty Images)

 

Hey Snackers,

45% of Americans said they don’t plan to take a summer vacation this year. Although that’s actually a fairly typical share overall, more Americans highlighted money as a key factor this year, with 49% saying cost was the main driver behind their decision.

For budget-conscious travelers looking to book a summer getaway, the cheapest holiday destination by average plane fare is Punta Gorda, Florida. See the rest of the cheapest destinations by flight price. 

The S&P 500 and Nasdaq 100 fell yesterday as Big Tech slid, while the Russell 2000 gained. Communications was the worst-performing sector, dragged down by losses in Alphabet, while real estate fared the best. 

 
BACKROOMS DEALS?

Content providers are cutting deals with AI companies. Investors love it for them.

Getty Images surged an eye-watering 90% yesterday after the company announced a multi-year licensing and product partnership with OpenAI.

  • Under the agreement, OpenAI will license Getty’s library of images, videos, and metadata for use in training and improving its AI models, while Getty will integrate OpenAI’s generative AI tools into its own products and services.
  • The deal comes as Getty faces growing pressure from generative AI tools that can create stock image-like images in seconds, threatening parts of its traditional licensing business. Getty posted revenue of $226.6 million in Q1, down 2.5% year over year on a currency-neutral basis.
  • Getty was one of the earliest major content companies to challenge AI firms in court, suing Stability AI in 2023 for allegedly scraping millions of copyrighted images without permission to train image-generation models.

That’s not all, either. 

Google revealed it’s investing roughly $75 million in independent film studio A24 as part of an AI partnership, according to the Wall Street Journal. Under the agreement, A24 will work with Google DeepMind to develop and test AI tools for filmmaking and production workflows, the Journal reports.

THE TAKEAWAY

The film and TV industry is pushing to develop AI tools that can be integrated into the time-consuming and expensive production process, and it’s attracting the attention of Big Tech. In March, Netflix announced it would acquire Ben Affleck's startup InterPositive, which is building AI film-making tools, for $600 million.

The OpenAI deal follows Getty’s 2025 licensing agreement with Perplexity, which gave the AI search company access to Getty’s library and required image credits with links to original sources. Before the announcement, Getty shares had been trading below $1 for months.

 
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Reddit’s advertising business is getting even bigger 

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