Cred founder and CEO Kunal Shah. CredWe’ve seen this play before in Big Tech.
It goes like this: Find a desirable tech founder-CEO to run a unit of your larger company, buy a stake in their smaller company (and/or pay to license its tech), hire them away to your operation, leave theirs in the dust—no
regulatory nonsense necessary.
The most prominent example is Meta’s $14.3 billion, 49% stake in Scale AI, acquired in June 2025, which led to Scale co-founder and CEO Alexandr Wang running Meta’s Superintelligence Labs.
But there are others: Microsoft’s hiring of Inflection AI’s Mustafa Suleyman in March 2024, Amazon’s hiring of Adept’s David Luan and others in June 2024, and Google’s hiring of
Character.AI’s co-founders in August 2024 and Windsurf’s leaders in July 2025.
This week, Meta’s back at it with a $900 million investment in the Indian fintech firm Cred, giving it a roughly 20% stake as well as founder Kunal Shah,
who will replace Will Cathcart as the global leader of WhatsApp. Miten Sampat will serve as Cred’s interim CEO.
It’s a big deal in Bangalore, literally.
As Fortune India puts it: “The development marks one of the biggest leadership transitions in India's startup ecosystem, with Shah moving from running one of the country's most prominent fintech firms to heading the world's largest messaging platform used by more than three billion people.”
Cathcart—“one of Meta's most important and effective leaders,” Meta CEO Mark Zuckerberg wrote
in a social media post—won’t be a stranger, though.
The man who led WhatsApp for seven years following a period of tumult involving the departure of both WhatsApp founder Jan Koum and his appointed replacement, Chris Daniels, expects to remain at Meta in a new role building untold products from scratch.
—AN