Lipton worked with Billion Dollar Boy to activate local creators across six different markets; a...

	View in Browser
Tuesday, June 23, 2026

Digiday

How Lipton is using local creators instead of building in-house social teams

Lipton worked with Billion Dollar Boy to activate local creators across six different markets; a new approach to global marketing

Digiday

Media Buying Briefing: How Sport Beach became a big Cannes Lions destination — and a business

Sport Beach started as a one-slide concept. It's since grown into one of Cannes Lions' most popular activations – and a standalone business unit for holdco Stagwell.

Marketing Dive

Target, DirecTV team to track premium video advertising’s sales impact

Danone plans to test a new solution that uses Roundel data and DirecTV audience insights to measure whether ads led to purchases at Target.

Harvard Business Review

Our Favorite Management Tips on Decision-Making

A curated list from one of HBR’s most popular newsletters.

Social Media Today

YouTube updates mobile UI and channel membership pricing

Like, dislike, share and ask icons get a new format.

Brian Solis

Infinite, My Next Book, is Now Available for Pre-Order

Surprise!